Overview:

‍

Client: Hungry Burrito

‍

Goal: Create a brand-new digital presence that reflects the restaurant’s story, drives more online orders, and builds a loyal community.

‍

Result: A visually stunning, story-driven website with integrated delivery, email capture, and local SEO that brought in consistent traffic and loyal customers.

‍

The Challenge

‍

Hungry Burrito started with heart, history, and flavor—but no digital presence. To compete with large chains and modern eateries, they needed a platform that:

• Shared their unique origin story
• Showcased their food with engaging media
• Connected seamlessly with delivery platforms
• Captured emails to grow a community of regulars

With limited resources, the challenge was to balance storytelling with conversion-focused design.

‍

Strategy

‍

1. Storytelling & Brand Identity

• Documented their origin story (inspired by abuela’s cookbook) as the heart of the brand.
• Shot high-quality videos of the team making tacos and burritos.
• Captured professional food photography to highlight freshness and flavor.

2. Website Experience

• Built a dynamic, mobile-first site with playful animations to reflect the restaurant’s vibe.
• Created a “Delivery Hub” page connecting directly to Grubhub, DoorDash, and Uber Eats.
• Added real-time, rotating customer reviews for social proof.
• Integrated email collection for specials, coupons, and community updates.

3. SEO & Marketing Growth

• Optimized meta titles, descriptions, and schema markup for “Mexican restaurant near me” + burrito/taco searches.
• Embedded food-prep videos on menu pages to boost engagement and dwell time.
• Launched a local SEO campaign with Google Business optimization and geo-targeted content.
• Built a customer email list for direct marketing campaigns.

‍

Results

Brand Awareness

• Local press pickup after storytelling video launched.
• Strong community connection with brand identity rooted in family and tradition.

Traffic & Engagement

• Website visits doubled within 3 months.
• Average dwell time increased 70% with video and animation enhancements.
• 500+ emails collected in the first campaign cycle.

Sales Growth

• 40% increase in online delivery orders within the first 90 days.
• Repeat customer rate grew thanks to email campaigns + loyalty offers.
• ‍

Key Takeaways

• Storytelling sells: Sharing the brand’s family history created emotional connections that big chains can’t replicate.
• Video + visuals drive appetite: High-quality tacos/burritos videos and photos increased engagement and conversions.
• Integration matters: A one-stop hub for delivery and reviews kept customers connected and ordering more often.
• Local SEO + email = sustainable growth: Instead of relying only on foot traffic, Hungry Burrito built a long-term online community.

‍