Overview

‍

Client: Jennifer Ferland, REALTOR® – Compass

‍

Goal: Build a high-performing real estate brand and website that reflects Jennifer’s relationship-first philosophy while driving leads, rankings, and sales in San Francisco & Marin.

‍

Result:

• Top 1.5% of Realtors nationwide
• $15M+ in closed sales
• 75% of leads from referrals & digital presence
• First-page Google rankings with Google Ads boosting visibility

‍

The Challenge

The Bay Area market is saturated with high-profile agents and brokerage firms. Jennifer needed a digital presence as polished as her reputation, one that could:

• Showcase her unique “wellness-driven” approach
• Highlight her sales track record & client success stories
• Attract buyers and sellers digitally, not just through referrals
• Compete on Google rankings and paid search ads against top agencies

‍

Strategy

‍

1. Website & CMS Build

• Created a responsive, mobile-first site as Jennifer’s digital hub
• Built CMS-powered pages for Before & After Renovations, sold properties, client reviews, and blogs
• Integrated Compass MLS feed for current listings and market statistics
• Designed with animations and clean UX to highlight brand personality

2. SEO & Performance

• Optimized metadata, schema, and site structure for Bay Area real estate searches
• Published keyword-focused blog content on San Francisco & Marin housing markets
• Improved PageSpeed and user experience for higher Google rankings
• Earned first-page results on multiple property-related searches

3. Marketing & Advertising

• Launched Google Ads campaigns for “Bay Area Realtor” and local buy/sell searches
• Published consistent Instagram & Facebook content mixing listings with wellness branding
• Designed a monthly email newsletter with off-market listings and market updates
• Embedded video + social content to increase dwell time and engagement

‍

Results

‍

Search Rankings

• First-page Google rankings for Bay Area real estate keywords
• Higher visibility against competing local agents

Traffic Growth

• 80% increase in website traffic within 6 months
• Google Ads drove consistent qualified leads

Client Impact

• Over $150M in career sales volume achieved
• 70% of new business came through referrals + website leads

‍

Key Takeaways

• A CMS-powered site positioned Jennifer as a trusted authority
• Renovation showcases engaged sellers and highlighted Compass Concierge value
• Combining SEO + Google Ads delivered sustained growth
• Wellness-driven branding built deeper client trust and referrals

‍