Overview:

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Client: Things to Do in the Hamptons

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Goal: Rank on the first page of Google for “things to do in the Hamptons” and drive significant summer traffic

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Result: 20,000+ visitors during peak Summer 2025 and consistent first-page rankings

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The Challenge

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The Hamptons market is highly competitive, dominated by long-standing travel sites, blogs, and local directories. Our platform was brand new, with:

• Minimal SEO optimization
• Limited content depth
• Low authority compared to established competitors

To stand out, we needed both technical SEO excellence and a creative growth strategy that could generate visibility fast.

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Strategy:

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1. Technical SEO & On-Site Optimization

• Implemented event schema markup for structured results in Google
• Optimized meta titles, descriptions, and Open Graph tags for target keywords
• Built location-specific pages for East Hampton, Montauk, Southampton, and Sag Harbor
• Improved site speed and mobile performance (95+ PageSpeed scores)

2. Content Enhancements

• Developed a real-time “Today’s Events” filter, matching user search intent
• Expanded homepage with location-based activities, categories, and events

3. TikTok-Driven Awareness

• Produced short, engaging TikTok videos showcasing Hamptons beaches, nightlife, and events
• Leveraged geo-targeted hashtags (#HamptonsEvents, #ThingsToDoInTheHamptons)
• Embedded TikTok videos on event pages to boost dwell time and engagement
• Viral TikToks drove thousands of referral visits, boosting branded search volume

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Results

Search Rankings

• Page 1 for “things to do in the Hamptons”
• Top 3 for “Hamptons events” and “Hamptons activities”
• High visibility across town-specific event searches

Traffic Growth

• 20,000 visitors during Summer 2025 peak season
• 300% organic growth within 6 months
• 25% of traffic came directly from TikTok referrals

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Key Takeaways

• TikTok + SEO synergy accelerated growth beyond traditional SEO efforts
• User intent alignment (“Today’s Events”) boosted click-throughs and retention
• Local precision (geo-tags, town pages, structured data) drove dominance in Hamptons-specific searches

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